We believe in kindness and in respect
In our opinion, it doesn't matter who you are or where you come from: everyone deserves to be treated with kindness and respect. We believe that love creates love.
Our belief:
Kindness makes the world a better place and keeps people motivated
We believe that motivation comes from kindness and respect. This is the reason why we create Mad Affinity: to help people to keep spreading love all around them. Our motivation is to help you to transform your place of living or your community through self-expression and kind gifts.
The people behind the project
Who are we?
In the very beginning, Mad Affinity was just an idea born from conversations between two good friends since college times.
After a long time apart, traveling from country to country, life put us together again on the same continent, sharing very similar lifestyles and interests.
From the desire to make a change in our lives, we decide to be the change in other people’s lives too.
After some long talks, we realized that transformation has been a central part of our lives since college. We changed a lot since then. Our lives traveled in unexpected directions along the years and we saw ourselves packing and unpacking boxes a good number of times in different countries while dealing with the challenge to adapt and to transform lives around us.
Life is a narrative
How do you tell your story?
With our lives changing so much, we realized that the common point in our personalities was our profound respect for the people around us and for the cultural differences.
This reflection was the basis of a creative process that gained space in our lives and in our hearts.
More than a business, Mad Affinity has become an instrument of self-discovery, expression, and sharing. We create gifts that make people feel something and we strive to continue to create gifts that can be a source of good energy for you.
Our incredible team are here for you
Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends."
Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."
Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
